Binding TextColor on Label not working

<ListView.ItemTemplate>


<ViewCell.View>

<Grid.ColumnDefinitions>


</Grid.ColumnDefinitions>



</ViewCell.View>


</ListView.ItemTemplate>

All working as expected except the {Binding BehaviorRatingColor} part. No errors, but the color is not applying. Model has the right data, for example: BehaviorName = "Driving", BehaviorRating="Critical", BehaviorRatingColor="Green"

Please help, Thanks in advance.